URL says it's a "Bumbus", so I don't think this is an experiment pet. The news post calls it a new pet.
OMFG do we finally have another species of bug?!
...my only problem with it is that looks like a really, really cute and plushie version of the Illumis. Lotsa similarities. Ok, maybe not that many, but I did a double-take when I saw it for the first time 'cause I thought it was some kind of Illumis.
EDIT: This is definitely a new pet. Other colors are available:
- Spoiler: open/close